- My 10 Part Solopreneur Business Plan Template
- The BTS of my 2025 Plan
Want to get started on the right foot in 2025?
Check out 🧩 Life’s a Game: The Masterclass!!
This 10 part digital course shares the tools and frameworks I use as a (former) single mom of 3 running 5 businesses to ensure you make the most of 2025.
If you like Life’s a Game the newsletter, this masterclass goes even deeper with exercises, homework and prompts to unlock your internal and external growth.
♟️ MY TURN:
Last week we reviewed your 2025 game plan for life.
For me, 2025 will bring a new home, wedding planning, a book launch and turning 40!
Balancing work + life is what this newsletter is all about.
So today I wanted to share my 2025 Business Plan (different than the life plan from last week).
This is the plan I'll follow to continue building multiple income streams as part of my portfolio career.
Resolutions are great.
It shows you want to change something.
But a business plan is a tool to outline your goals and how you intend to achieve them.
You likely have done this for a company but what if you viewed YOU as the business.....
and started to think about your career as a portfolio career (one with multiple revenue streams).
4 Reasons why you need a business plan:
- Set the GPS for your personal business / brand
- Identify + reach milestones
- Understand the resources necessary
- Clarify projected revenue streams
Most people overestimate what they can do in a day, and underestimate what they can do in a year. - Bill Gates
Why most fail when starting a business:
The 3 things I see when someone starts a business....
No Operating System: We're so excited in the beginning and emotions start to rise. We buy new equipment, software and domains.
Especially at a time like the beginning of a new year....
Then we hit the high stress zone and, if we don’t have a clear operating system, we lose momentum as time progresses. Eventually it fizzles out.
No clear roadmap: this leads to a lot of talking and learning without the push we all need to force ourselves to get something out there to learn from.
No accountability: A study on accountability was done by the Association for Talent Development. The researchers found that individuals have the following probabilities of completing a goal by taking these actions:
- Having an idea or goal: 10% likely to complete the goal
- Consciously deciding that you will do it: 25%
- Deciding when you will do it: 40%
- Planning how to do it: 50%
- Committing to someone that you will do it: 65%
- Having a specific accountability appointment with someone you’ve committed to: 95%
This 95% is why we have daily accountability check-ins to Office Hours!
Ready to build out a personal brand + portfolio business in 2025?
Steal my 10 part business plan ⬇️
My 10 Part Solopreneur Business Plan:
- Mission Statement. Why do you exist?
- Business goals. What North Star metrics do you want to achieve?
- Competitive Landscape. Who else is doing this? How are you different?
- Offer Matrix + Roadmap. What do you sell, and why is it different and when will it launch?
- Target market. Who do you sell to?
- Brand Strategy. Why you will win.
- Marketing strategy. How you will win.
- Anti Goals. What are you not focusing on in 2024.
- Resources. What/Who do you need to do it?
- P&L. How much money will you take home?
I’m going to dive into the 10 parts below but I will be sharing the full deck along with my financial plan, offer roadmap and marketing strategy in Office Hours. I’m keeping it small so I plan to only open up 10 new seats a month. Want to join us? Grab one of the open seats now!
Ok let's dive in.....my 2025 business plan:
Mission Statement. Why do you exist?
I exist to be a top resource for multi-hyphenates (those juggling work and life) who wish to build a portfolio careers without burning out.
Business goals. What does your business want to do this year?
My 3 North Star business goals in 2025 that will tell me I’m a top resource for anti-hustle culture builders:
- $70k MRR by EOY (up from $50k MRR)
- 100k Life’s a Game newsletter subscribers with a +46% open rate
- 100k LinkedIn + Instagram followers
Competitive Landscape. Who else is doing this? How are you different? There are many people teaching you how to be a content creator + build a business but I’m the only person infusing two decades of experience, professional coaching and cognitive behavioral therapy while having built and sold brands while raising 3 kids as a single mom.
My advice is focused on being actionable, accessible and realistic.
Offer Matrix + Roadmap. What do you sell, and why is it different and when will it launch? I will offer varying entry points for those looking to build their personal brands and businesses.
- Free - Life's a Game Newsletter
- Low - Life's a Game: The Masterclass & 35 Hard Challenges
- Middle - Office Hours
- High - 1:1 Coaching / Office Hours Retreat
And here's my 30,000 foot Roadmap (Note: I don't try to bite off more than I can chew at any time because a finished realistic goal is better than an unfinished lofty goal.
Target market. Who do you sell to?
Key Demographics
- 25-55
- Men & Women
- Common job titles: Founder, Marketer, Side Hustler Founder, Content Creator, Consultant, Solopreneur
Key Psychographics
- Want to increase luck surface area & revenue potential
- Values growth
- Is wary of other advice not being for them or generic or not feasible with their lifestyle
Top 4-5 Challenges
- Imposter syndrome
- Not sure where to start
- Needs accountability
- Overwhelmed
Preferred Channels
- X/LinkedIn
- Instagram
- Newsletters
- Youtube & Podcasts
Brand Strategy. Why you will win.
Going to do a full deep dive on brand strategy in a future Life's a Game newsletter. Too much to share here but here's a snapshot of the Life's a Game brand pyramid.
Marketing strategy. How you will win.
2025 is all about providing quality content across different access points to build trust and case studies.
Anti Goals. What are you not focusing on in 2025.
Anti-goal #1: Video content (YouTube + TikTok)
Anti-goal #2: Another course
Resources. What/Who do you need to do it?
3 Things to remember:
- Software adds up - track it!
- Be wary of contractors
- Don’t forget about Taxes (general rule of thumb = save 30% of all revenue)
Here are the tools I use to run my business:
- Convertkit: Newsletter
- Mighty Networks: Courses + Community
- Zoom
- Calendly
- Zapier
- Loom
- Sparkloop: Newsletter growth
- Taplio: LinkedIn Growth
- Canva
- Senja.io: Testimonials
- Found Banking
P&L. How much money will you take home?
Many people skip this part. Accounting is scary but without a knowledge of your expenses and projected revenue, you won't know if you can invest in growth or put some money away for a future goal.
I will be going through all my numbers and revenue streams in Office Hours but Feel free to use this very simple P&L template that helps me track my revenue streams and business expenses.
♟️ YOUR TURN:
Open up a word doc or google slides presentation and work through the following 10 part business plan to start shining a light on the path toward building your new revenue streams!
10 Part Solopreneur Business Plan Template:
- Mission Statement. Why do you exist?
- Business goals. What does your business want to do this year?
- Competitive Landscape. Who else is doing this?
- Offer Matrix + Roadmap. What do you sell, and why is it different and when will it launch?
- Target market. Who do you sell to?
- Brand Strategy. Why you will win.
- Marketing strategy. How you will win.
- Anti Goals. What are you not focusing on in 2024.
- Resources. What/Who do you need to do it?
- P&L. How much money will you take home?
Hope that was helpful! Feel free to reply with any questions.
♟️ Let's Win Together.
I'm kicking off our next 35 Hard Challenge next month: How to build a Digital Course. 35 Days to ideate, create and launch your first course!!
If you are ready to monetize your knowledge and expertise, click here.
Kicks off February 18th!
