As most of you know....I'm bullish about LinkedIn. There are 140m daily active users but only 2 million posts are published daily. That means..... only 3% of LinkedIn users are posting more than once a week. There is SO much opportunity!! In the beginning I tried following the gurus with their hooks + bullet points and salesy calls to action. And nothing took off. Then, I learned how to make my personal brand feel more...well....personal. And that's when the magic started to happen. Over the past year of taking my LinkedIn from 8K followers to 34K followers (and unlocking $50k MRR) there are a few things that have jumped out at me at why others get stuck and can't find success..... The biggest? They struggle with storytelling. Think of your outcome for LinkedIn:
Now picture the game Super Mario Brothers. Yup...stick with me. You know the clouds you had to jump between to go up into the sky? A lot of LinkedIn content is like that. It makes the person jump from their problems to your solution. But storytelling is the bridge that gets them there. Were there bridges in Mario? I just remember beanstalks. The best storytelling:
If you're struggling with putting the "personal" in personal brand, I want to help. I've teamed up with Taplio to create a FREE 5 Day LinkedIn Storytelling Email Series to help you master the art of storytelling and use AI to do it faster. βClick here to master the art of emotional connection and storytelling on LinkedIn. In just five days, learn how to:
Let me know what you think!
See you on LinkedIn π Amanda |
2x Founder | Brand Builder | Creator | Investor Featured in Forbes, Ad Week, Poosh, The Skinny Confidential Over 110,000 people follow Amanda to learn how to get the most out of life. Single mom x3 Teaching Productivity to emerging Leaders via Morning Brew
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