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3 Steps to Doubling my LinkedIn Audience

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This newsletter is all about learning the simple yet effective tips to growing personally and professionally. Gamification is how I like to build systems and routines that help me succeed.

Today I’m going to share:

• 3 reasons why you should care about LinkedIn (as a FT worker, side hustler or portfolio career builder)
• The ATO funnel
• 3 steps I use every morning to double my following over the last years from 16,000 to 35,000 followers! (and building my portfolio career to $500k)

But first….why should you care about LinkedIn?

I’ll give you 3 reasons.

Reason 1: It’s the “Wholesome” Social Media Channel

Teens are starting to see it as the “wholesome” social media channel according to a recent article in The Cut. Free of thirst traps, anonymous bots (since it’s tied to your profile) and the overwhelming and polarizing news cycle (since the focus is careers).

I tend to agree.

As someone who built their following on Twitter, I can say it's been a breath of fresh are (real profile pics!)

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​Reason 2: Resumes are out. Personal brands are in.

With over 700,000 layoffs taking place in the first half of 2025....having a personal brand attached to your achievements and expertise is a powerful asset for your career growth and opportunities.

My last 2 fractional CMO jobs were inbound from social media.

My last 3 coaching clients came from social media.

Being proactive on LinkedIn is career insurance.
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​Reason #3: The reach

There are 930 million users on LinkedIn and only 3 million are posting content. That tells us there is a HUGE opportunity to show up, take up space and get noticed.

PS I use Taplio to manage all of my LinkedIn content.

It's a premium personal branding powerhouse (I wish I had started on it sooner to help me grow!)

Taplio is considered one of the best tools for LinkedIn ideation + publishing + engagemetn. There’s a reason the big names are talking about it.

If you’re serious about your LinkedIn presence…you can try Taplio for just $1 using my code AMANDA1X1

Feel free to check out my FREE 1 Hour workshop on how to grow on LinkedIn! #TaplioPartner

♟️ MY TURN:

Ok….So I woke up in August 2023 and decided to finally take LinkedIn seriously.

The last 4 years of creating content on Twitter led to:

• 100,000+ followers
• TV appearances
• 100+ podcasts
• Features in Forbes & Business Insider
• 2 rounds of capital for my D2C company
• And the biggest job offer I’ve ever received

My only regret?

Not starting sooner.

So I decided it’s time to see what LinkedIn could do for me.

As many of you know, I left my 9-5 to focus entirely on building a portfolio career. I’ve grown to $500k a year (double my highest CMO salary) by focusing on monetizing the 5Cs:

• Content
• Courses
• Community
• Coaching
• Consulting

The key to revenue growth is understanding the ATO creator funnel.

So many people want to start building a side hustle without taking the time to build meaningful connections and provide consistent value.

It's important to understand the ATO funnel.

A = AWARENESS

T = TRUST

O = OFFER

Awareness:

Building awareness happens when you can get eyeballs on your content over and over again. This happens by showing up in someone’s feed [with value!] consistently. If you think you will ever want to launch a knowledge based product, keep reading for how to grow on LinkedIn.

Trust:

Building trust happens when someone has received repeated value from your content with no ask in return. This step allows you to focus on understanding your audience’s needs and pain points. Get curious. Ask questions.

Which leads to….

Offer:

Once you’ve built trust and understand their pain points….you can provide a solution. Too many people jump to the product they want to create without building awareness and trust. This is like asking someone to move in on the first date. They don’t know you or what kind of value you will add to their lives.

Ready to take LinkedIn seriously for your career or side hustle? Keep reading.

♟️ YOUR TURN:

​Steal my 3 step morning routine that helps me grow 1% every day 👇

PS. Not sure what to write about every day? Check out this free 1 hour workshop! ​

Step 1: Choose a time. Stick to it.

I post at 7:59am EST every day.
You will see me every morning at the same time.

This allows for....

1) people to get familiar with seeing my content
2) other creators posting at that time to engage with my content
3) helps me to build the habit.

PS I use Taplio's Queue feature to get ahead of this.

Step 2: Stay & Engage

I block 1 hour on my calendar to be intentional on the platform.

The algorithm boosts content when a post gets engagement within the first few minutes of posting.

I respond to anyone that engages with my content during that hour and now I'm seeing the same faces show up daily and in my DMs.

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Step 3: Pick 10

I respond to 10 people every morning - commenting on their posts.

These 10 creators:

• have similar audience sizes
• have audience overlap
• have great content

Tip: Add a quality response - not just "Agree" or "Louder"

Great example below....

PS Taplio has a great feature where you can save your favorites in a list and block out all the noise!

That's it! 3 steps and I'm seeing growth. Just because something is simple doesn't make it easy but if you follow these 3 steps every day, you will see 2x growth quickly.

Why?

Because consistency beats strategy.

1. Show up every day.
2. Engage with your audience.
3. Thoughtfully engage with others’ content.

Increase your luck surface area for your career by showing up. 💚
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PS Want to try Taplio to manage all of your LinkedIn content?

You can try it out for just $1 using my code AMANDA1X1

Feel free to check out my FREE 1 Hour workshop on how to grow on LinkedIn! #TaplioPartner

113 Cherry St #92768, Seattle, WA 98104-2205
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