2x Founder | Brand Builder | Creator | Investor
Featured in Forbes, Ad Week, Poosh, The Skinny Confidential
Over 110,000 people follow Amanda to learn how to get the most out of life.
Single mom x3
Teaching Productivity to emerging Leaders via Morning Brew
Welcome to Life's a Game, a weekly newsletter to help ambitious people build a more meaningful and integrated life. Was this sent to you? Subscribe here so you don't miss the next one.​
You’re not alone. And it doesn’t have to be so hard.
I teamed up with Taplio to share the exact system I use to stay consistent on LinkedIn while juggling work, life, and being a mom of three. It’s the same content formula that helped me grow over 30,000 followers without losing my voice or my sanity.
Here’s what’s inside:
The Format + Foundation method I use to turn one idea into multiple posts
4 repeatable formats with real examples to make showing up easier
A batching workflow using Taplio to simplify your content process
Copy/paste prompts and a simple calendar to plan 20 to 25 posts each month
If LinkedIn has felt overwhelming, this might help.
♟️ MY TURN:
For those who don't know....I met my soon-to-be husband on a park bench.
Well, kind of.
You see...I HATED dating apps but, as a busy working mom of 3, I didn't have a lot of discretionary time. So I was on them. And I would spend a little bit of time swiping and having surface level chats.
On Valentine's Day in 2023 I was doing a swipe session and had a great conversation with a guy that lived close by (which is rather hard to do on Raya when most of your matches live in Germany or Australia).
But we never met up because I was heading out of town.
So the convo fell to the dating app burial grounds with the ghosts of past conversations and potential.
But he had followed me on IG after that convo.
So when I sat down next to him on a park bench one day in the town square of Coconut Grove....he knew who I was.
The next day we went on a coffee date and the rest is history.
The takeaways?
Without being on the dreaded dating app, I wouldn't have known him.
Without being out and about and open to a conversation, I wouldn't have connected with him.
This is about increasing intentional serendipity.
The definition of serendipity is: good luck in making unexpected and fortunate discoveries. fluke, good fortune, good luck. a stroke of luck.
I was recently asked by an aspiring author how I got this book out into the world.
As I was talking about all the amazing people who have helped promote it, plan events and invite me to speak they said…..
“You're so lucky to have so many amazing and influential friends!”
As a first-gen college grad without a financial safety net, I struggle with attributing success to luck.
Yes some people are lucky.
They are born into a set of circumstances that make success more accessible.
But even a packed rolodex (and for those of you born after 2000s - a packed contact list) won't guarantee success.
If you want more luck?
Create it.
Most of the “luckiest” people I know are doing things daily that quietly increase the odds of success (in work and in life).
​
Here are 4 ways I intentionally create more luck in my life:
1. Stay top of mind
Most of luck is just being the person who comes to mind.
Post your thoughts.
Share your story.
Update your LinkedIn bio.
Most people can’t help you because they don’t know what you want or what you’re building. ​
2. Build Repetition into Relationships
Run into the same people often enough and serendipity increases.
Every quarter I go to NYC and keep a CRM of all my contacts there and try to see people at least 1x a year.
If I'm going to an event, I try to get in front of a few people from social media.
Familiarity creates opportunity. ​
3. Ask for Help More Often
It feels awkward, but it works.
When people know you’re open to help, introductions and insight flood in.
Closed mouths don’t get lucky.
​
4. Do More Things That Feel “Small”
"Leveling up" rhetoric pushes us to think we need to always align ourselves with those a step ahead. But some of the most supportive and serendipitous moments came when I just took a step - no matter the size.
Do the podcast with 50 listeners......it could turn into the next big thing.
Take the coffee chat with a random connection.....you never know who they know or what it could turn into.
Big trees grows from small seeds.
And sometimes big luck comes from smaller swings.
I hope your takeaway from today is that intentional serendipity is within your control.
Keep giving yourself the most chances at winning!
(and maybe strike up a convo with the cute guy on the bench)
2x Founder | Brand Builder | Creator | Investor
Featured in Forbes, Ad Week, Poosh, The Skinny Confidential
Over 110,000 people follow Amanda to learn how to get the most out of life.
Single mom x3
Teaching Productivity to emerging Leaders via Morning Brew
The new podcast from Girlboss, where we’ll be exploring what it really costs to 'have it all' in work, family, identity, and self. I'm your host, Amanda Goetz. 2x Founder, 4x CMO, mom of 3 and Author of the usa today bestselling bookToxic Grit: How to have it all and (actually) love what you have PS we are coming to NYC this December 15th for a Girlboss x Her Workplace conversation around a new approach to ambition. Join us! This week's episode Building True Financial Freedom with Rachel...
Welcome to Life's a Game, a weekly newsletter to help ambitious people build a more meaningful and integrated life. Was this sent to you? Subscribe here so you don't miss the next one. My 2025 Identity Crisis ↓ Quick Spin: My last year of "finding myself" Erik Erikson's stages of development Feeling pulled in different directions? Some tips 👇 ♟️ MY TURN: Real talk: the last few years I had a bit of an identity crisis. I felt like I was between two versions of myself. The CMO who wanted to...
The new podcast from Girlboss, where we’ll be exploring what it really costs to 'have it all' in work, family, identity, and self. I'm your host, Amanda Goetz. 2x Founder, 4x CMO, mom of 3 and Author of the usa today bestselling bookToxic Grit: How to have it all and (actually) love what you have This week's episode How to Chase Sustainable Ambition with Amina AlTai Listen now → Watch on YouTube "Ambition is not more for more's sake all the time." – AMINA ALTAI This episode felt like two old...