Welcome to Life's a Game, a weekly newsletter to help ambitious people build a more meaningful and integrated life. Was this sent to you? Subscribe here so you don't miss the next one.​

​​My Career Insurance

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Quick Spin:

• Social Media is borrowed land
• My 2 Strategies for ⬆️ ownership
• Bonus: a Loom Video showing you how I'm doing it!

Social media can either distract you from your goals or help you achieve them.

I'm excited to be partnering with Manychat on this newsletter and helping people learn how to use social media as a tool towards their goals, not distract them from them.

PS if you aren't following me on IG yet and want more unfiltered BTS of my life - give me a follow!​
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♟️ MY TURN:

The biggest way to gamify life?

Add insurance.

The definition of insurance is a thing providing protection against a possible eventuality.

I’ve talked a lot about building a portfolio career.

If you are new here, a portfolio career is my answer to taking ownership over my income and gamifying my career.

In one year I went from a $250k salary as a CMO to $600k with a portfolio career.

I can have a full time or fractional role AND have a portfolio of other income streams.

Social media is a big part of building my portfolio career

But….

Algorithms change.

I spent 5 years building my Twitter/X profile to 112,000 followers and now the algorithm won’t show me unless I’m talking about divisive topics.

That’s why my newsletter became a critical part of my portfolio.

It’s the only thing I truly own.

I now have direct access to the 80,000+ people who subscribe to Life’s a Game.

I built that in 2 years.

No social media algorithm can take that away from me.

So I have a simple social media strategy:

*All social media roads must lead to email.*

For the past 3 months I’ve added Manychat to my Instagram strategy and I’ve added 10,000 new subscribers. (Hi to those of you from IG!)

Want to steal my strategy?

​Check out this video showing you how I create funnels in Manychat to drive to my newsletter.

And keep reading.

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♟️ YOUR TURN:

If you are curious how people are building newsletters from Instagram, you can steal my following 2 strategies.
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STRATEGY 1: TAR → Tease-Announce-Recap

I like this strategy because it feels sticky. Get it?! Tar?!

Ok I’ll stop.

Step 1 → Tease

The day before my newsletter I share a snippet of what they will learn (or miss out on learning) with the keyword “NEWSLETTER” to sign up and get tomorrow’s issue.

Here's a script you can steal:

"tomorrow I'm sharing X tips on Y thing to over XX,XXX subscribers of NEWSLETTER TITLE. Sign up so you don't miss it!"

Step 2 → Announce

The day of my newsletter I share more of the “meat” of what’s in the edition. Sometimes in stories, sometimes in a post.

But then I use Manychat to prompt people to read the full article.

Step 3 → Recap

The day after a newsletter goes out, I will share a “recap”.

It might be an a-ha moment someone had or replied to the newsletter or a testimonial or even just a “in case you missed it, over 80,000 people got this yesterday."

Reply BLOG to get it!”

If you write a newsletter and only tell people on social about the content inside the newsletter every so often, you won’t grow.

It’s time to get sticky and start talking about it with the TAR method.

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STRATEGY 2: AmandaBot

I set up AmandaBot in my DMs via Manychat.

If someone DMs me a question, I have a flow that does the following:

• Tells them I have a bot helping me and that I will see their message and reply within a day
• While they wait, it checks to see if they are a newsletter subscriber and asks if they’d like to join

​Check out this video showing you how I create funnels in Manychat to drive to my newsletter.

I'm excited to be partnering with Manychat on this newsletter and helping people learn how to use social media as a tool towards their goals, not distract them from their goals.

PS if you aren't following me on IG yet and want more unfiltered BTS of my life - give me a follow! ​

113 Cherry St #92768, Seattle, WA 98104-2205
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