🧩 Thanks for keeping Life’s a Game free!
For the last few months I’ve been focused on growing my Instagram account (after realizing my 110,000 followers on Twitter are no longer going to help me grow my career).
Whenever I'm adding a new project, I spend a few months deciding how to minimize my time and maximize my efforts. That’s when I met the CMO of Manychat and learned how much time the tool would save me. I use Manychat to send links to preorder my book or sign up for my newsletter or even read specific newsletters associated with my content.
PS if you want to watch me build a funnel in Manychat - click here and I’ll show you how easy it is. Want to try it out? Click here! ​
♟️ MY TURN:
As a creator, brand marketer and writer…..I think a lot about AI.
Recently I was hired to build a launch campaign for a new brand coming in 2026. I was brought in after the CEO interviewed over 30 candidates who, in their words, “had no original ideas”.
It got me thinking about 2 things:
- Our constant diet of other people’s thoughts and ideas
- Our outsourcing of thinking to AI
Every day my content goes live on LinkedIn at 8:06am (I use the scheduling tool, Taplio) and within seconds I get a flood of AI-bot responses from familiar faces.
LinkedIn top creator Justin Welsh posted about this recently as well.
Are we all fooling ourselves into thinking we are “playing the game”....
or are we all really just dropping the ball.
Let’s dive in.
MIT STUDY on CHATGPT
Does ChatGPT harm critical thinking abilities?
​A study from researchers at MIT’s Media Lab has returned some concerning results.
The study divided 54 subjects - 18 to 39 year-olds from the Boston area - into three groups, and asked them to write several SAT essays using either
- OpenAI’s ChatGPT
- Google’s search engine
- And using nothing at all
Researchers used an EEG to record the writers’ brain activity across 32 regions, and found that of the three groups, ChatGPT users had the lowest brain engagement and “consistently underperformed at neural, linguistic, and behavioral levels.”
Over the course of several months, ChatGPT users got lazier with each subsequent essay, often resorting to copy-and-paste by the end of the study.
My conclusion: If you want to maintain your neurological strength, AI should optimize systems not replace thinking.
"But Amanda, don't you use AI?"
I do.
But I have created a 2 question criteria to decide whether or not I’m going to use AI:
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Question 1: Would this task require the building/using of a skill I need? (creation, writing, etc)
- If yes - do it myself.
- If no - outsource to AI
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Question 2: Is this a task I would delegate to an EA or someone else? (competitive research, DM management, etc)
- If yes - outsource to AI
- If no - do it myself
I’m going to give you 3 examples of where I use AI to optimize systems that create more time back so I can use my brain for creation.
- Optimizing my DM conversations ➡️ I use Manychat for Instagram and Taplio for LinkedIn to create efficiencies in my DMs. 90% of the requests are for links to my newsletter, Office Hours group coaching program or book pre-order info.
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PS if you want to watch me build a funnel in Manychat - click here and I’ll show you how easy it is. Want to try it out? Click here!
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- Turning my newsletters into LinkedIn content ➡️ Once I’ve written and edited a newsletter from scratch, I can now use my trained GPT to turn that long form content and create 4-5 shorter LinkedIn posts.
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Note: your output gets better the more samples it receives so I’ve fed my AI thousands of LinkedIn posts that I wrote so it understands my style, tone and voice.
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Feel free to steal my prompt:
You are a content assistant that writes LinkedIn posts in my brand voice. Use the uploaded materials & examples to stay aligned with tone, structure, and message.
My LinkedIn post format typically includes:
- Engaging Hook (subject line-style)
- Personal story or reflection
- Educational or value-driven content with bullet points
- Soft call-to-action
Based on the following newsletter, please create 4 versions of a LinkedIn post.
The first using a statistic in the hook.
The second should focus on teaching the materials.
The third should be more short and inspirational .
The fourth should be a contrarian take on the subject.
Do not use emdashes or emojis. Use the words verbatim as I used them and only supplement to add to the ideas, not rewrite what I’ve already written.
Here’s the blog post: ​
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- Transcribing meetings & sending recaps ➡️ Rather than having my Athena EA attend every meeting, I use Quill meetings to listen the meeting (it doesn’t join the meeting as an attendee) and record everything.
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It transcribes everything and I can copy + paste the pertinent info into a recap email with next steps.
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A non-business use case….
I also use AI for personalized medical research.
I get bi-annual blood work done with Function Health and have built an agent that acts as my own concierge doctor. I ask it to store all my medical findings and update me on research that pertains to my areas of concern: PCOS, hormonal health, alzheimers, etc. It’s what led me to get on a low dose GLP-1 for my insulin resistance from PCOS and helped lower my cholesterol and increase my liver health.
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ok......so where will I NEVER use AI?
- To read something for me and recap it. I’m already finding my attention span for reading longer articles is diminishing. The ability to focus is a muscle we all must try to build.
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- To create something for me. If I want to be a writer, I need to build the muscle of writing.
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- To ideate for me. If I want to be able to think outside of the box, I need to stay outside of the box.
♟️ YOUR TURN:
As the speed and ability to outsource the human experience to technology, I invite you to pause and ask yourself: is this making me stronger?
I’d love to hear from you about your thoughts on AI and how you are using it and where your boundaries are!
PS. Have you pre-ordered your copy of Toxic Grit yet?
It would mean the world to me!
